Partners
At Crystal Lake Marketing & Coaching, we partner with a curated network of fractional healthcare experts who specialize in health tech, health systems, and provider groups.
From healthcare operations and value-based care strategy to AI strategy, health tech product marketing, and every aspect of marketing (from fractional CMOs and CDOs to content strategists and graphic designers), we assemble the right team at the right time.
Whether you’re launching a new healthcare venture or scaling an existing one, we act as your one-stop growth partner, building smart, sustainable momentum from day one.
Casey Abernathy
Fractional Content Strategist
Headwaters Agency LLC
Casey Abernathy is a fractional content strategist specializing in content strategy, LinkedIn ghostwriting, and internal communications. Through a data-driven approach, Casey crafts engaging blogs, website copy, LinkedIn posts, and email campaigns designed to boost revenue, enhance brand visibility, and establish authority. Whether helping businesses refine their messaging or professionals build thought leadership, Casey delivers content that drives real impact and measurable results.
Emily Dahl
Fractional Content Strategist & Editor
Dahlhouse Content
Emily Dahl of Dahlhouse Content is a strategist and writer who works with B2Bs and start-ups in the healthcare industry. She knows content without strategy is just pretty words—and pretty worthless. In a world oversaturated with humdrum content, Emily approaches every client with curiosity, thoughtfulness and creativity to help them stand out. With more than a decade of experience in healthcare, she connects content to business goals to achieve growth. And when she’s not busy doing that, you might find her editing fiction books by indie authors.
Chris DiMacale
Fractional CMO and Growth Strategist
Marant Digital
Chris DiMacale is a fractional CMO and growth strategist for healthcare, tech startups, and service-driven businesses ready to level up. He builds marketing systems that scale-without the bloat—helping clients accelerate revenue, tighten their funnel, and evolve their brand into something customers actually remember. From paid media and SEO to messaging and patient engagement, Chris combines hands-on execution with C-suite perspective to deliver results that actually move the needle.
Loren Funk
Healthcare Operations Executive
T.L. Funk Counseling
T.L. Funk Consulting serves as a seasoned partner for healthcare practices aiming to grow and excel—impacting providers, staff, and patients alike. We begin with comprehensive operational and strategic assessments to identify opportunities for improvement, then guide the evaluation and implementation of new projects, services, and locations. Whether you’re launching a new practice or refining an existing one, our business planning ensures a solid foundation. We streamline every aspect of your operations—from administrative workflows and revenue cycle management to procedural flow and workplace environment—so your team can focus on patient care. We also review and ensure compliance for all contracts, agreements, and leases, and offer retained executive-administrative leadership to provide ongoing, hands-on support as your practice evolves.
Jennifer Giusti
Founder
Just Performance
Just Performance is a boutique consulting firm focused on healthcare delivery organizations, B2B technology companies, and other clients improving health outcomes. With over 30 years of experience, we provide fractional leadership, strategy deployment, process engineering, performance improvement, and quality management advisory services. Jennifer's expertise spans healthcare delivery systems, value-based care, management system design, patient safety system deployments, and technology implementation. Just Performance tailors solutions to each organization's unique needs, delivering measurable and sustainable results.
Patrick Hurley
Fractional Chief Marketing Officer
Fractionable Marketing
Whether you're a start-up dreaming big or a scale-up pushing boundaries, Patrick will help you grow. Fractionable Marketing provides the strategic power of an entire marketing department with the speed and efficiency of a single leader. Specially tuned for early-stage healthcare and tech companies.
Mary McKee
Healthtech strategist
Coordination Health
Mary McKee is a Healthtech strategist and founder of Coordination Health, dedicated to helping companies scale, modernize, and integrate AI into their growth strategies. With a background leading product and customer experience in healthcare SaaS, she specializes in transforming complex systems into streamlined, scalable solutions.
George Otvos
Founder and Lead-Designer
EGO Design
With over two decades of graphic design, advertising and corporate/organizational communications experience, EGO Design continues to provide clients national-caliber expertise without the bloated overhead of larger firms. EGO Design offers a rare and refreshing understanding of the time, quality and price demands in today’s business communications environment. EGO Design’s nationally celebrated packaging and promotional designs for clients like Warner Bros. Records, The Recording Academy®, Score Publishing and Universal Music Group have engaged the attention of millions of consumers and helped drive the demand for millions of product and service purchases throughout North America.
Trish Rivard
Eliciting Insights is a healthcare strategy and market research company. Founded in 2015, Eliciting Insights leverages a proprietary panel of over 4000 healthcare executives to help investors and technology firms make data-driven strategic business decisions.
Services include: M&A assessment, due diligence, roadmap planning, market sizing, net promoter programs, competitive assessments, win/loss analysis, pricing analyses, and persona development.
Tyler Wallace
Professor, AI Strategist, and former Federal Contracting Lead with a PhD in Health Policy
Tyler has trained hundreds of professionals across government, healthcare, and higher education to make AI useful and responsible. His secret? Making complex concepts accessible through real-world applications and a dash of humor.